The LifeSpring Lab

Ready to BREAK FREE from your change blockers and live your BEST life now?

YOUR NEW LIFE BEGINS TODAY!

AS TRUSTED BY

Hey There! I'm Brenda Cross.

I’m a human behavior geek, results-obsessed change specialist, transformation avenger, frequent flier of the friendly skies, and a fanner-of-flames for people’s potential.As a former Army Brat, I was the new kid in school more times than I wish to count. While I often felt like an outsider wondering where I belonged, I learned how to quickly get a read of the situation, key players and work my way into the inner circle.On top of those ninja-esqe infiltrating skills, I have a voracious desire for learning and understanding what drives people. So, it’s no surprise I love helping people level up and navigate their transitions while expanding their lives.And from all the transformations, The LifeSpring Lab was born. This offering weaves together over 13 years of training and development, the latest research, and a dash of delight.I am here to help you bridge the gap, skip “the dip”, and spring into the fulfilling life you desire and deserve.Let’s get started!


“After all the classes, courses, programs, seminars, books, videos and everything else, there comes a time when it's your moment to claim what you seek. That is why you are here.”

My Calling

Your Life Is Your Lab

Everything you have experienced to date has created the launchpad you need for the rest of your life – starting today.Being a strategist, holistic catalyst and mentor for visionaries and seekers has compelled me to unite my skills – systematic thinking, process generation, and objective clarity – as a cohesive system to help people steeped in others’ systems in discovering they know and are enough NOW to have what they want.My calling is to serve your essence through integration of your life lab so you have what you want faster and easier.

My Philosophy

Embrace Experimentation

Make true change in your tribe – work together. This creates safety, reducing potential unconscious resistance. Be messy – willing to experiment and play and test our new ways of being. Contrast old identity and beliefs with the truth of today to nurture a new way of being and gain new confidence, freedom, and aligned expression.

My Impact

Spring Forward in All Directions

Use all the learning, exploration, challenge, and discovery as fuel. Initially, all that work pulls that dynamic tension back, like a taut rubber band, to empower the breakthroughs that change everything.

Ready?

Let’s Talk Alignment

There comes a moment of choice in life when “more” becomes less… less authentic… less time… less you. The answer is always personal alignment. Action is what results in the transformation calling you. That is the crux of my work… to use everything you already know and who you are in your truth to claim the life you want.

The words of my clients about their transformation through our work together...


How We Can Help
You 2.0 is the focus.

For the visionary who’s ready for true, lasting, significant transformation beyond the hype for life happiness...

Mastermind

You’ve been through a training (or five) and not much changed or sustained. Now what?

The excitement and highs from the training you attended can fade quickly or even drop off a cliff. Suddenly, you’re finding yourself backsliding and the “aha’s” have lost their luster. You are in “the dip” where you crash as all the adrenaline and dopamine have drained away. It is here your LifeSpring Lab Mastermind meets you and guides you through the messy middle to the achievement and fulfillment of the results you set out to create. This mastermind lab is where you can freely experiment and test while getting discerning feedback for true transformation and lasting change. Along with a tribe of like-hearted achievers and entrepreneurs, you breakthrough prior breakdowns in a supportive, collaborative and synergistic space. No more lone wolfing it! Finally finish what you set out to accomplish and experience. Isn’t it time for your best life now? Apply today and get on the wait list for the next open mastermind.

Coaching

“We cannot solve our problems with the same thinking we used when we created them.” ~ Albert Einstein

Blind spots. By definition you can’t see these inhibitors or what you don’t know. Just outside your view and awareness, they weigh and slow you down, or keep you grinding in the same old patterns. That’s were your LifeSpring coaching comes in. Just like Obi Wan Kenbobi (for my fellow Star Wars geeks) or Glenda the Good Witch, I’m a guide, helping you avoid the pitfalls on the path. Our empowering partnership will nudge you to prioritize those promises you made to yourself to create your best life. Release yourself from the gravity of past patterns and soar. Your guide awaits!Join me in a 25-minute clarity session and explore how a tailored program can catapult you to the next level in your life, business, and beyond.

Labs

You gotta get into the water to swim. There’s no app for that!

Our workshops (or as we call them “Labs”) are experiential and experimental. In a finely forged and safe container, you learn and THEN, you do….practice….test…experiment. A balance between support and challenge along with exquisite care and reflection allow you to explore further and deeper creating new behavior and beliefs that spur expansion and growth. Popular topics include: Daring Dialogs – Curb Conflict, Savvy not “Salesy”, Resilience, Why They Buy (YOU)!, Revelatory Relationships, Thrive thru Turbulent Times. As 2021 progresses, we’re eager to return to in-person Labs. Schedule coming soon.

“GROWTH WITH STRENGTH AND FIERCE OPTIMISM”

Working with Brenda provided me with not only an amazing experience but a wonderful opportunity to learn from a passionate trainer and coach. In addition to being an expert in her field, she has the foresight to look beyond the current situation at hand and into future possibilities. Additionally, Brenda has the rare ability to connect with those around her in a way that really helps drive the feedback home. Brenda showed me what I was capable of (which is more than what I was able to see in myself), and how to develop my areas of opportunity with strength and fierce optimism.

BROOKE CANTOS
M.A. - HR Professional

Keynote Speaker & Corporate Trainer

Sharing the message of transformation even while living with day-to-day overwhelm

“LONG-LASTING CHANGE HAPPENS FROM THE INSIDE OUT WHICH FEELS TOTALLY UNNATURAL. CATAPULTING INTO YOUR GREATNESS TAKES FOCUS.”

SPEAKER PROFILE

Brenda Cross is an internationally sought-after keynote speaker, trainer, and coach. Best known for her interactive and engaging style, Brenda is a transformational facilitator with extensive experience across Fortune 500 companies and start-ups alike. She connects deeply with her audience and leaves them inspired and ready for action.Former Head, Learning and Development for North America at a top bankInternational Best-Selling Author – Daring DialoguesTrained and coached over 17,000 people across the globe in last 13 yearsAward-winning facilitator and coachHolds many training and coaching certifications including ICF, BANK, and othersSpecializes in experiential learning putting theory into practice and spurring new behaviorFormer top trainer for several international training companies and facilitated throughout North America, Europe, and SE Asia

RECENT FEEDBACKS

Malcom S., MA, LMSW, CEO, The True You

“I had the privilege of hearing Brenda speak as one of the Keynote speakers at B.A.N.K.icon in July 2019. Brenda is a masterful storyteller. Her presentation style paints pictures for her listeners, mixes in humor, is relatable, and has a great message. In listening to Brenda speak, I had a profound experience. While listening to her, a negative experience, from 28 years prior, that had been pushed to the back of my mind, crept its way back into my conscious mind. I was able to see a mental block I had and so was freed up and inspired to resume activities that had been eliminated from my life. If you have a chance to see or book Brenda, do not miss out on the opportunity. it may just be the life-altering experience you didn’t even know you were hoping for.”

Jay Dee, Financial Literacy Expert, World Financial Group

“I saw Brenda’s keynote at a sales and leadership conference where I learned about her humble beginnings as an entrepreneur experiencing the same pain points many of us feel as we’re rejected and turned down. Brenda is just like one of us! She is so relatable and powerful! I highly recommend reaching out and connecting with Brenda for your next training or keynote!”

Elevating Personal Freedom as a Path to Business Success

Sharing the message of transformation even while living with day-to-day overwhelm

About Brenda

Brenda Cross is the founder and Chief Transformation Officer for CrossCraft Consulting. CrossCraft Consulting is a Learning and Development consultancy specializing in interpersonal communications and sales training.